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To be effective in marketing your small business, identifying and competing in a market niche is the only way to go. The reason is that it is more cost effective, your marketing communication is more targeted and you can achieve greater results. You may want to consider the following before you start competing in a particular market niche. Read More

We know customer service is important in marketing your small business. It is one of the key elements that can help you compete successfully against many larger businesses. However, in certain circumstances it can be a big waste of your time and money. Read More

Partner marketing is really another way of saying, proactively teaming up or partnering with other small businesses to increase sales.Whilst it is not a new concept, it is generally conducted by many small businesses by accident. They use it as short term promotional offer versus it being proactively planned and implemented. Read More

My business partner Bronwen and Nick had their second child a few months ago. Talking to her about the activities of her baby and four year old I realised we can increase our marketing skills learning from children. Read More

“Drive thy business or it will drive thee.” By Benjamin Franklin. How often do you reply to the question, “How is business” with “I am sooo busy”. If you gently probe a little more, busy being busy does not actually mean more customers or more business from customers. It may just mean you are letting your business drive you and you are not in cont Read More

If you have not taken the time to really understand you customers then you are left with assuming you know what they expect. For example if you have ever been asked to quote on a job do you tell the customer when they will receive the quote or do you leave it up in the air by saying...I will get back to you with the quote soon. Here are a few tips Read More

You probably know this trap, you start with good intentions to become healthier, try eating better foods and when you don't lose a lot of weight quickly you stop. Then later you start again. With small business marketing it can be quite easy to fall into this trap. You decide you need to attract more customers so you try a few marketing tactics fo Read More

There are three possible answers as to whether you got a return on the time and/or money you have spent on your marketing activities:(a) Yes,(b) No,(c) Don't know. If you answered (c) then you may never know what is working and producing results for your brand. Read More

These days a lot of our communication is via other means than face to face or even the telephone. When communicating by email to a customer's question or request, you may think you are communicating clearly but are you really? Have you ever faced the situation where a customer keeps emailing back asking the same question in different ways? There a Read More

Okay, maybe not quite as exciting, but to experience a great holiday or to enjoy success with your business there are a number of similar actions you need to take. When you plan your holiday or develop a marketing plan for your business you are more likely to enjoy a greater holiday experience or in the case of your business increased sales and pr Read More