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Are you one of the 24% in the UK who owns a smart phone? Learn how to integrate mobile into your digital strategy and how to adapt your current marketing to be mobile friendly. Read More

One big hurdle stands in the way of marketers ramping-up social media within their marketing mix: getting commitment internally to do the actual engaging. Read More

If you can convince those key individuals that you have something worth talking about, it will give your social media presence an instant lift. Here are a few simple tips for identifying the "go to" people in your corner of the social media world. Read More

The secret to driving the right leads to sales is alignment. For as long as most marketers can remember, sales and marketing have played a never-ending game of finger-pointing. It's time to stop. How? Bring sales and marketing together around a common objective - revenue. That can only happen when Read More

In today's world of multi-channel marketing we are constantly exploring new ways to reach businesses. The trusty inbox ranks among the most successful.

With technology being an integral part of day-to-day business communication, people often assume that reaching clients and prospects via email Read More

2011 is going to be a big year for social communications. After a sketchy 2010, most companies have now adopted some form of social strategy. However great this may sound I believe most social campaigns this year will fail. Why? Mainly due to the way social has been sold, taught and learned over th Read More

Moneycorp is the UK's leading independent foreign currency exchange brokers, handling over £7.5 billion in currency annually. Over the last 30 years, it has evolved its operations from a pure Bureau de Change service for consumers to additionally providing foreign exchange, global remittance and fi Read More

New social media developments seem to be leaning towards a trend of real-time information gathering. Maxine-Laurie Marshall discovers the implications for B2B marketers. Read More

There has been much speculation over the years regarding the longevity that trade shows and face-to-face events will have in future marketing programmes due to reduced corporate spend on such activities, as well as increasing popularity of online tools such as webinars and ‘virtual' events. The tru Read More

Most B2B marketers today understand the importance of testing. A quick change in a subject line, some copy, or an offer can dramatically alter the performance of a campaign. However, the question we all face as marketers, is what result we should be testing against. In B2C marketing, it is often si Read More