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One of the most tried and tested tools in the brand manager’s box of tricks is to associate their product or service with another in order to benefit from the 3rd party’s existing positive branding. Read More

Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble Read More

Affiliate marketing is a great way for businesses to increase sales and awareness. It is essentially the online equivalent of having a sales team driving traffic and sales to your website every day (if it is successful of course).

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While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social web. Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer’s toolkit. Here are four reasons why. Read More

For social media savvy customers looking to engage companies directly, Facebook and Twitter serve alternate customer support channels. Instead of waiting on the phone for an agent, customers jump to the front of the queue by going online. Read More

Google AdWords is not the preserve of large companies, or businesses that operate on a national level. if you are a local business, serving a limited geographic location, you can still use Google AdWords to drive traffic and customers, all with out breaking the bank. Here is how. Read More

One of the most tried and tested methods you can use to reduce their level of perceived risk is to prominently display customer reviews and testimonials on your website (and encourage customers to leave reviews on other websites as well). Read More

Thanks to Google, re-marketing is now available to any advertiser and it is proving to be hugely successful. From our own experiences, click through rates are more than double that of a standard banner campaign, cost per click is much lower, and conversions are higher. What’s not to love? Read More

From my own experiences, and reading other people’s, here are 8 questions I think you should ask any SEO professional who you have asked to pitch for your business. These will prevent any future stress or strife further down the line. Read More