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We all know that Google uses links to rank websites for their search engine. However, knowing this, and being able to act on it are two completely different things altogether. What we want to know is how do we build these links? Read More

7 tips to follow if you find yourself in the unenviable position of finding one of your ads has been paused due to a poor quality score, or your quality score is dropping and you are paying more and more to maintain your average position. Read More

Just like any marketing channel, social media requires a certain set of specialist skills to be successful. Knowing how to use the software is one thing, but really understanding how social media fits in the marketing mix, the best ways to use it and how to measure success are another thing. Read More

Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. This can also be applied to your web copy, where there is so much content to read, and feature tables are so big site visitors can’t face reading it all. Here is h Read More

Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only to get burned as the reality of what is involved to maintain it becomes clear. Read More

Keeping your brand fans happy should be right of the top of your thoughts, and ideally a specified aspect of your marketing plan with clear actions and goals. You should put in as much time and investment in cultivating them as you would planning a new sales promotion. Read More

Despite the appearance of its much younger and cooler cousin social media, email marketing is still one of the most effective tools in your marketing arsenal, and it is possible to achieve some truly fantastic ROI. Here is how to do that on a limited budget. Read More

Despite it's age, Nike remains a brand that is able to closely associate itself with the young, active and fashion conscious. I wouldn’t underestimate how rare and difficult it is for a brand to achieve this. Here are 5 lessons you can take away from Nike’s marketing. Read More

Can you describe what Yahoo! is in five or less words? Can you define what the company stands for? Businesses diversify their product range; it’s a logical step to maintain growth. However, for successful companies, the core product still remains easily identifiable and defines who they are. Read More

Whilst large international or national events are often too expensive for small businesses, there are hundreds of much smaller events that I would argue are as equally, if not more, effective as a marketing channel than their larger counterparts. Read More