Martinzwilling submitted the following stories to BizSugar

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. They subscribe to the myth that “if we build it, they will come.” In fact, with today’s information overload, Read More
As an advisor to early-stage entrepreneurs, I see a lot of dreams, but not so many business results. I’m always excited by the dream, and disappointed by what I perceive as a lack of courage in many people to take the actions required to realize the dream. I’ve always wished I had a magic metaphor Read More
We all face pressure in our lives, but there’s nothing like that of an entrepreneur facing customer crises and the competitive challenges of a new business. Don’t believe the myth that all you have to do to get rich is bring up an ecommerce website, and the money rolls in while you sleep. Most succ Read More
It seems that most of you entrepreneurs I meet in my role as business advisor are convinced that starting a new business requires equity investors, exponential growth, and a plan to go public via IPO. I often recommend a less painful alternative, called the lifestyle entrepreneur approach, where yo Read More
What is the definition of traction for a business startup today? According to most investors I know, traction is some clear evidence that the “dogs are eating the dog food” – usually meaning that you have at least one customer paying full price for your solution. If your phone app or service is fre Read More
Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see Read More
As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. Yet, I’m still frustrated by the number of business owners that haven’t updated thei Read More
Establishing and maintaining the right company culture is a major key to success in any business these days, especially with the growth of the millennial generation of workers. It has a huge impact on productivity, as well as morale and loyalty to the company. In this age of interactive social medi Read More
We have all had to work with annoying team members in business. If you are not their manager, it’s tempting to just walk away, tune them out, or react sharply, but these reactions are not appropriate for managers, and are equally ineffective for peers and team mates. Remember that annoying doesn’t Read More
Sometimes I like to drop the comment socially that “I knew Bill Gates back when he was a regular guy.” I know that dates me a good bit, but it also shows that I have been hanging around startups for a long time. The honest truth is that I worked directly with him in the early days of Microsoft from Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!