BizSugar.com › User › mona19 › Submitted

A recent marketing study by ServiceXRG found that most online shoppers (74.5 percent) use a company Web site to find needed information about products and services. However, less than half (44 percent) said the information provided met their needs and expectations. Read More

Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public. Crisis communications is a branch of PR that is designed to protect and defend an individual, company, or organization, usu Read More

How can your company start to increase its familiarity and trust online? As sales slow and employees have more idle time, utilize that time for online public relations. At the very least, it can help sustain sales over the coming months. Once the economy turns around, you'll have a competitive advantage with better links, better brand image, and Read More

It's easiest to keep doing what you've been doing. It's no effort at all to keep looking at the same metrics, make the same moves, do the same thing with a new name, even. Your customers are good enough. Why prospect for more? The way you tell your product's story is excellent. It's worked for several years. Why change it? Read More

We spend a lot of money on business development. We spring an average of $2,000 per person to send folks to conferences and trade shows in pursuit of the almighty warm lead. We golf with our clients, with our clients friends. We buy cocktails, break bread together, all in the name of establishing favorable connections on a personal level. We hope Read More

Google has decided that it will no longer prohibit businesses bidding for keyword searches of trade marks owned by competitors. In effect, a Google search against a household name may result in a rival business topping the results. Trade mark owners, therefore, will have to outbid competitors if they want their ads to be at the top of the search Read More

With online marketing efforts it is important to remember that most things you do online will require patience and time. No matter what industry your are venturing into it is important to remember that online marketing is a building process and it will require more than just slapping up a blog post here and there to generate income or even traffic Read More

The economic tide continues to deliver plenty of ebb with very little flow. The impact of decreased spending and tanking consumer confidence is being felt by companies across the board. Often, none feel it more strongly than the marketers within those businesses. Read More

I recently had the opportunity to try out DeepDyve.com, a new deep Web search engine. After uploading my personal information and confirming my e-mail address, I was extended the privilege of free searching. DeepDyve allows and encourages enormous keyword strings and complex queries. Given the amount of data that DeepDyve is collecting, I was sure Read More

As social media has experienced a meteoric rise, it has given birth to a new form of marketing, social influence marketing, which focuses on engaging consumers on their own terms—what they want, where they want, and in the language and format of their choosing. The question that continues to haunt marketers, though, is what do they want? Read More