Lots of organizations go through this analysis. How do you leverage your brand or your customer base to get to the next level, to enter new markets or new technologies--and do it while running your old business. And almost without exception, organizations are run by people who want to protect the old business, not develop the new one.
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Mona19 submitted the following stories to BizSugar
Watching the Times struggle (and what you can learn)
Posted by mona19 under MarketingFrom http://sethgodin.typepad.com 5635 days ago
Social Media Advocates, We Have Work To Do.
Posted by mona19 under MarketingFrom http://altitudebranding.com 5635 days ago
The corner office isn't on board yet. If you've read Burston-Marsteller's latest findings from surveying 200 CEOs about social media, you'll realize that we still have a lot of questions to answer. And whether you're an internal advocate working hard to build a case for social media, or a professional seeking to advise companies on how to use soci
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Two Little Things That Make A Big Difference
Posted by mona19 under MarketingFrom http://searchengineland.com 5635 days ago
Made Hot by: on November 27, 2008 12:40 am
A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that's understandable, given the technical background of many of the practitioners and the perception that those elements are relatively easy to control. But many search marketers do themselves and their clients a disservice by not
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Listening is my first move in starting to understand social media. That means this: go and read the blogs that are out there. Read from different genres. Go visit Twitter.com and more importantly search.twitter.com, and see what people are saying. Read comments on people's blogs and see which ones seem to get any response. Search using Google and
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Selling SEO During an Economic Downturn
Posted by mona19 under MarketingFrom http://searchenginewatch.com 5635 days ago
SEO can always be enhanced, especially for large and dynamic Web sites. Whether the decision to invest in enterprise-level SEO has been put off, or the project is already underway, additional ways to generate results are usually only hampered by lack of budget or resources. Let's look at some of the ways to position SEO when selling to existing c
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How The Recent Crisis Will Create Opportunities
Posted by mona19 under MarketingFrom http://www.demandgenreport.com 5638 days ago
Made Hot by: on November 25, 2008 4:43 am
The financial crisis will have a detrimental impact on our marketing and sales budgets in 2009. In this crisis, marketing leaders need to re-invent marketing not just as a functional discipline, but as the business fiber that connects prospects to companies like never before.
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42 Content Building Ways to Attract and Retain Customers
Posted by mona19 under MarketingFrom http://blog.junta42.com 5638 days ago
Made Hot by: on November 24, 2008 4:40 am
Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing methods on the planet. Here are 42 ways you can generate great content for your customers. These are applicable for small, medium and large-sized businesses and associations. If you have any additional, pl
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Thinking About Branding
Posted by mona19 under MarketingFrom http://www.chrisbrogan.com 5638 days ago
I'm presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I've been struggling with the role of brand in marketing and communications, especially the latter.
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Quality Score Mysteries and Great PPC Learning Resources
Posted by mona19 under MarketingFrom http://searchenginewatch.com 5638 days ago
Made Hot by: on November 25, 2008 5:52 pm
I'm presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I've been struggling with the role of brand in marketing and communications, especially the latter.
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Hands On Social Media for Direct Marketers
Posted by mona19 under Direct MarketingFrom http://www.toprankblog.com 5638 days ago
Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers. At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of ma
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