When marketing is out there creating interactions, they need to consider the value of each one. It's easy to respond and move on, but to embrace participation, you need to consider all the ways what you learn and experience can be used to enhance your emarketing strategy, the relationships and credibility you establish, and the progress your pros
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Mona19 submitted the following stories to BizSugar
What are you doing with user-participation content?
Posted by mona19 under MarketingFrom http://marketinginteractions.typepad.com 5632 days ago
Online Advertising: Growth Continues Despite “Recession”
Posted by mona19 under MarketingFrom http://www.g5searchmarketing.com 5632 days ago
Over at the ClickZ blog, they alerted us here at G5 to a new forecast from eMarketer in regards to where the online advertising market is expected to head in the upcoming year. And, while the numbers are dropping a touch, they made a great point:
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Five Reasons Your Customers Are Like Your Family (And You Should Eat Turkey With Them)
Posted by mona19 under MarketingFrom http://blog.hubspot.com 5632 days ago
Until very recently, successful businesses treated their customers the way farmers treat their crops: They were impersonal, transactional relationships. They made sure there was enough water, they kept the weeds out, and when Thanksgiving came around, there were lots of yams to harvest.
Successful companies no longer get away with this kind of be
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Six Economic Survival Steps, Sans Discounts
Posted by mona19 under MarketingFrom http://www.timesofleadgeneration.com 5633 days ago
With the U.S. economy in a recession and much of the world expected to follow, marketers must respond to changes in demand and preferences. It is clear that promotions and discounts will rule until the economy improves, but there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts
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Marketers Cutting Offline Tactics in Recessionary Economy
Posted by mona19 under MarketingFrom http://www.marketingsherpa.com 5633 days ago
All marketing tactics get more scrutiny during a recessionary economy. Here is a glance at how marketers expect to tailor their traditional offline tactics when evaluating their spending.
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Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter
Posted by mona19 under MarketingFrom http://www.briansolis.com 5633 days ago
Media and communications professionals must stay connected and work together now more than ever to compete against the amplifying volume and frequency of information.
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Customer Centricity Unlocks Advertising's Future
Posted by mona19 under MarketingFrom http://customerworld.typepad.com 5633 days ago
Direct marketing practices will soon become advertising's new religion—if you know who your best customers are, you can proactively reach prospects just like them through addressable media. Getting there will require collaboration between database marketers and brand advertisers.
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Keyword Research for Search Engine Optimization
Posted by mona19 under Online MarketingFrom http://searchenginewatch.com 5633 days ago
There are so many factors that go into a successful SEO effort that many people don't know where to begin. Yes, you need a search engine friendly Web site, pages filled with well-written copy, "authority" that comes from an aged domain, and plenty of high quality links. But none of this matters if you haven't spent enough time focused on which
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Proof Online Marketing Content Builds Engagement
Posted by mona19 under MarketingFrom http://marketinginteractions.typepad.com 5634 days ago
Made Hot by: on November 26, 2008 6:26 am
The majority of buyers said their cycle's duration was 6 months, or longer. The problem is that most marketers stop and start their marketing campaigns in less than 6 month increments. When they stop and start, they forfeit the continuity, consistency and engagement they've built up to that point and start over with a new campaign.
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Do You Have To Touch Every Conversation
Posted by mona19 under MarketingFrom http://www.chrisbrogan.com 5634 days ago
There's a recurring thread in the social media circles that goes something like this: “Seth Godin doesn't use Twitter. He doesn't get it.” And “Seth Godin doesn't allow comments. He's not in the conversation.” Okay, first, Seth explained why he doesn't have comments 2.5 years ago. He's probably explained why he doesn't use Twitter, and he told me
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