BizSugar.com › User › mona19 › Submitted

Cisco next year will unveil a new release of its unified communications software that will let companies more effectively collaborate with each other. The new 2009 release will enable intercompany collaboration among business partners, suppliers and customers, according to Barry O'Sullivan, senior vice president of Cisco's Voice Technology group. Read More

Lead generation is a fairly core activity to marketing. Sales people need leads to close sales. You might not always look at it in those baseline terms, but that's the general process, right? Find people who want that thing you're selling, be that Jesus or real estate, higher education or luchador masks. You build someone's interest, you make t Read More

Take advantage of these dire economic times to boost your search engine rankings. There are some remarkable opportunities for those willing to seize the moment and think outside the box. High unemployment has some top-notch people looking for work. Why not hire them as a freelance consultant to create remarkable content, or for a public relatio Read More

Here's one: if you're going into business for yourself, consider marketing to the people who will give you money, not the people doing the same thing as you. Once you've decided that you're going to make a business out of your ability to blog and tweet and navigate LinkedIn, let's be clear: your customer isn't me. Your customer is someone who does Read More

Autoresponder is a killer application in the B2C world. B2C marketers like online retailers have long used autoresponders to engage customers, bring them back, drive sales and increase the value of every customer on an ongoing basis. Read More

The most common scenario in marketing a product to C-level executives is the constant struggle with their executive assistants to let you in on their boss' calendars. Its just a natural instinct of every executive assistant to say NO to every one. Its understandable considering a lot of people calling in are just trying to hawk their products and Read More

Search engine optimization (SEO) relies heavily on market intelligence the availability of information in order to gauge valid assessments for strategic implementation. Market intelligence and SEO are interdependent in this fashion. Take keyword research for example, if the tools you are using are common off the shelf or generic (like Wordtracker, Read More

Let me guess. You've read about inbound marketing, you know that blogging and creating content like videos and webinars is the most effective way to get ranked in search engines and drive and sales. There's just one catch: You're not a "content expert." Here's some advice: Stop worrying. If you're good at your job, you'll be great at creat Read More

I was reading Darren Rowse's post, What I Learned at Search Engine Bootcamp, and it reminded me about something that we haven't talked about here: search is part of social media. Only, it's the part that most people who embrace social media don't talk much about. Search Engine Optimization is one thing. Search Engine Marketing is another. Read More

This post assumes you understand the stakeholder and can give them value. It assumes you are using the right media forms to reach out. If you're really good, you already have relationships in play. How do you get you through the noise? Well, as we have learned repeatedly over the years. Simplicity in communications. Read More