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The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics. But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contr Read More

The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over. If you accept this reality, you still may be faced with a shortage of spare cash to invest in mar Read More

The most important part of delivering your speech is believing in what you're saying, knowing what you're saying, and conveying it with emotion, dimensions, and energy. Please put your heart into it. Read More

The idea is not new that small companies are more nimble and can move quicker than big companies in just about every operational area: bringing new products or services to market, recruiting and hiring, and of course, marketing. Read More

The "lead" refers to the most important point of an article or a piece of marketing copy. In most cases, it's the main idea that leads off the article, so it's the first thing the user sees. "Burying the lead" means that articles or copy aren't presenting the lead front and center. It's something that many new journalists do with a news st Read More

Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site's domain and click go. Read More

Customer feedback in the consumer marketing world has become an art form. Comparatively, B2B companies seem to lag far behind in having clear, sustainable ways to collect feedback, as well as having formal business process to make sure collected feedback is actionable. Read More

ONE OF EMAIL'S STRENGTHS IS how well it continues to adapt to all the shifts and changes that constantly reshape the marketing landscape. However, those adaptations have implications that affect the way you use email to market today and in the near future. While as many as a dozen trends might affect email marketing today, Read More

Yesterday, my friend Jim Lenahan from Gannett dragged me and John Stone into the Gannett headquarters in McLean, Virginia to talk to their superstars about a software project we want to do with them. From the moment we got there, however, I found myself awash in pointers that indicate that Gannett is still making strides to innovate, carrying on a Read More

you have the necessary components to create your content marketing, custom media program. By understanding your customer's informational needs, and understanding what channels they use to get their current information, you can develop the tools that will form the base of your content program. Read More