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I touch a lot of sites every month -- some small, some large, some that we built, and some that were done by outside firms. In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories. Read More

It's not easy. Twitter, for most people, is the chance to engage with like-minded people, or geographically similar people, or otherwise to align your interests along certain lines. Most people have a hundred, or a few hundred. Some folks feel the crush of too many tweets at around 300-1000 followers. Still others don't follow back that many peopl Read More

Marketing Automation systems can help. In fact, I'd stipulate they're critical to helping marketers develop the intelligence they need to learn about their prospect's and customer's interests. As well as in assisting you to establish an ongoing dialogue. Read More

Like most small web-based startups, my business relies exclusively on traffic that is generated through the major search engines with, of course, Google carrying the most weight. When I started this business I understood intuitively that Google placement would most likely predict the success or failure of this venture but I truly had zero experien Read More

When Google is the front door, the side door, the hidden key under the mat, the cash register, the finder of everything we ever lost, and everything we wished we'd lost, what comes next? When everyone is a newspaper, a magazine, a TV station, a radio station, a conference, a curator, an educator, a business owner, a shopkeeper, what do we have? Wh Read More

The survey found that everybody was spending money on demand-generation programs, but was missing a trick in not looking closer to home at their existing customer data and leveraging it further. We all know that it is easier to sell more of a product or service to a current customer than it is to try and get a potential customer on board, so it b Read More

In these economic down times when cost cutting is the mantra the positive effect is that it forces you to think out of the box and come up with alternative solutions to ensure you get the most out of your marketing and lead generation dollars. After having discussed this with a number of marketers and bloggers who have debated how will the recessi Read More

More than a billion dollars spent, two 'products' that have very different features, and yet, when people look back at the election they will remember mavericky winking. You can say that's trivial. I'll say that it's human nature. Your product doesn't have features that are more important than the 'features' being discussed in this electio Read More

To get started, you'll need to identify keywords that are important for tracking your industry, key trends or issues, the competition, your company and product brand names, as well as company spokespersons' names. Once you've come up with a manageable list, configure the following tools to scan and collect that data. Read More

Social media is about engaging in conversations with decision makers and influencers directly via the Internet. It's about community and collaboration. And, with the changing media landscape, there are a lot of ways to engage in those conversations — from blogs to podcasts to social networks— the list goes on and on. Read More