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There are many reasons to blog. A business blog can help build a brand, provides an outlet to communicate with target audience members, establishes a company as a thought leader and expert in a given industry, and improves SEO efforts. Seems great, right? As we know, nothing great ever comes easily Read More

On first glance, it’s hard to draw any correlations between developing an SEO campaign and investing in your 401(k). The two have nothing to do with each other, right? Actually, your business’s SEO campaign and your personal 401(k) have a lot more in common than you might think. Read More

Offsite link building should be the second phase of any SEO campaign. Once your website is properly optimized, you want to start driving more targeted traffic to it and focus on increasing your conversion rate. In order to ensure you create and implement a successful link building campaign, here ar Read More

The second phase of an SEO campaign, after on-site optimization, is ongoing link building. Links from quality websites establish trust with the search engines. What’s important to recognize is that there is a right way to build links, and a wrong way to build links. Sometimes a website owner can ge Read More

Yes, I realize the irony of an SEO firm telling you that ranking first in Google and Bing isn’t going to make a difference for your business. Shouldn’t I be shouting the value of rank from the rooftops? Here’s the thing though, while ranking well is important (there are plenty of reports detailing Read More

There are plenty of ways to build inbound links for SEO purposes. A white hat link building campaign should include tactics, such as article marketing and document sharing, press release distribution, social networking, directory submission, blogging and guest blogging, blog commenting, video marke Read More

Infographics are a great way to inject new life into both your content marketing and link building campaigns. They are a fun and unique way to present hard data in a more manageable form, allow your brand personality to shine through and (hopefully) generate a lot of links for your site! But before Read More

Here at Brick Marketing we have an in-house developer that we turn to when the time comes for implementing our SEO recommendations on a client’s site. While I know a fair amount about web development and am comfortable making minor changes to my site and to our clients’ sites, I know that I’m not a Read More

Before starting any kind of search engine optimization, it’s important to conduct keyword research for every page of a B2B website. The search engines rank pages individually, so it’s important to focus on all pages, not just the homepage. Each page should target keywords that are most specific to Read More

A social community can be one of the most valuable assets a brand has. It can help protect your brand from bad press, generate buzz around new product launches, spread your messaging and share your content, help you interact with new customers and much more. But developing a social community isn’t Read More