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Social media marketing is not a fad. If that’s the excuse you’ve been using to avoid developing a social media marketing strategy it’s time to find a new excuse or finally build that Facebook page. Social media marketing can be as simple or as complex as you want it to be (or as you have time for), Read More

Search engine optimization is an online marketing strategy that, when implemented properly, will improve a website and brand presence in the search engines and online in general. Nowhere in the definition of SEO does it say that it’s an online marketing strategy that will get you to a number one se Read More

Someone recently asked me about “reverse SEO” and whether or not I thought it was a good SEO tactic. I had to be honest and tell them that reverse SEO was not a term I was familiar with (12 years in the Internet marketing and SEO industry and I’m still learning new things!) but that I would look in Read More

While it’s great that more and more site owners are recognizing the value of SEO, some are jumping the gun when it comes to outsourcing their SEO. They want to hand the whole campaign off to an SEO expert or firm and wash their hands of it. First off, even if you do outsource your SEO, SEO clients Read More

If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media is Read More

College consumer behavior classes love to use Maslow’s hierarchy of needs as a basis for understanding consumers’ motives. The company/product that best meets the four levels (physiological, safety, love and belonging, self worth) of Maslow’s pyramid is going to be the most successful at convincing Read More

For smaller site owners, this isn’t a terrifying prospect. While the entire optimization process (keyword research, rewriting content, creating Meta tags and descriptions, etc) can take a while from start to finish, a website that only has 50-100 pages isn’t going to have to spend the next month im Read More

In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you! Read More

I’ve been in the Internet marketing industry for over 12 years, but that doesn’t mean I still can’t learn something new! A few weeks ago I did a SEO Q&A with FamousBloggers.net One of the questions asked me about reverse SEO. They defined reverse SEO as “… “optimize[ing]” a site so that it falls ra Read More

I’ve written my share of posts explaining why a business blog is valuable, but some site owners still feel like blogging is just another uphill battle for their business to take on. It’s no easy task setting time aside every day to write a new blog post and then commit to promoting it (essential fo Read More