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In affiliate recruitment letters you want to avoid (1) long texts, (2) lack of personalization, (3) clichés, (4) lass-than-attractive incentives, (5) calculations of unearned riches, (6) mispositioning of important data, and (7) missing CTAs. Read More

Over 10,000 LinkedIn searches happen every minute! Here's how (with very little effort) I increased my appearance in these five-fold... Read More

Your decision on the affiliate program management route will be conditioned by the size and structure of your company, as well as its strategic environment. The primary benefits of hiring an OPM include the experience, expertise, and connections that a good OPM brings to the table right away. Among Read More

Here are some good reasons to share your affiliate program objectives with your affiliates (so they tailor their promotions to achieve them). Guest post by Graham Jenner of TopCashBack. Read More

The question is not whether you should be measuring or analyzing or not... You absolutely must take your analytics seriously! The question is how are you gonna do it? I encourage you to select your tools wisely, to set meaningful goals, and to measure relevant KPIs (so that your decisions are roote Read More

While we should be monitoring what's happening in the online economies of the BRIC countries, the top 3 countries to consider when looking to expand beyond US are (1) UK, (2) Germany, and (3) France -- in this order. Localize creatives, landing pages, and partner with local agencies to help you rec Read More

When it comes to true innovations size doesn't matter. I see individual affiliates compete well with large affiliate companies — especially when it comes to such three channels as (1) Social, (2) Mobile, and (3) Location-based marketing. These are the areas where, I believe, opportunities lay for a Read More

Exceptions aside, it seems that 8 Tweets a day (or less) is the sweet spot. Read more in this analysis of Tweet stats of some of the top thought leaders and influencers of Internet marketing... Read More

The 4 things that I not believe we will see happen in the next year or so:
(1) We're not gonna go away from the last-cookie-wins rule;
(2) We're not gonna go away from cookies as the primary method of tracking affiliate referrals;
(3) We're not gonna see a substantial decline in the usage of cou Read More

I. Not all social media users are the same.

II. Affiliate managers do have a challenge to deal with. There are at least 4 questions every affiliate manager should answer: (1) Do/should you accept such services/platforms as affiliates? (2) How do you then control how exactly your brand will be "p Read More