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2012 Forrester study scaled down previous growth prediction(s), addressed the role of affiliate marketing in branding, multi-touch nature of present-day ecommerce, and much more Read More

In a recent affiliate poll, nearly one-third of respondents admitted that they never read affiliate program rules. Interestingly, affiliate managers aren't very different at times. Read More

Wondering about the effectiveness of pay-per-call as a performance marketing model? CTR rates go up 250% after including phone numbers in paid search search ads; call-to-conversion rates (CR) range from 30% to 50% (as opposed to 1%-3% for click-to-call CR), while average phone order values end up b Read More

Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine "autocomplete suggestions"! The pessimism about affiliate marketing — reflected in these most frequent queries – is merely astounding... Affiliate marketing is... "dead"... "a waste of Read More

For the co-branded pages to increase affiliate conversions, here are the 5 key elements you want to cover: (1) Affiliate's logo alongside with the merchant's/advertiser's logo (assures the end user that there's a clear tie/relationship between the two); (2) Verbiage which welcomes the affiliate-ref Read More

To improve your open rates you need to be open to communicating with your affiliates. Getting feedback from publishers will allow you to understand what they want and engage with them more. This increased engagement should lead to more people opening your emails. You can then tailor your newsletter Read More

Back in late 2009 I ran a poll which revealed that only 38% of affiliates, generally, pay good attention to affiliate program agreements before submitting their application (24% always, 14% often)... See an updated version of this (with examples of June 12) in this post... Read More

If you want your affiliate program application to get approved, steer clear of these common mistakes and problems. Read More

Too many merchants who run affiliate programs either (a) have lousy “Affiliate Program” pages, or (b) don’t have any such pages at all, and simply redirect that “Affiliates” or “Affiliate Program” link to their affiliate network-based sign up forms... Read More

Affiliate managers should give preference to personal emails. At the very least, we want to categorize affiliates, creating group-specific customized versions of the newsletter -- to maximize each circular's relevance for individual affiliates. Read More