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Bringing on guest bloggers to write posts is a great way to increase traffic – and thus revenue – for affiliates. These mutually beneficial relationships are a win-win solution, provided you do due diligence in making sure the posts are high quality. And who knows … if people like your own writing Read More

"Use your instinct. When it comes to finding a really good affiliate, don't be fooled simply by statistics or language. Use your instinct and knowledge of your own product and website to help you.

Too many Affiliate Managers are forced into relationships either by lack of understanding or throug Read More

Per Compete.com's study published by eMarketer: online reviews and search engine marketing win it hands down. Online ads came third. Don't forget comparison shopping too! These four, in my opinion, represent great affiliate opportunities for influencing the consumer at the product research phase. Read More

A recent blog post from the Harvard Business Review suggests that remote workers are more engaged than people who work as company employees. Does this mean that contracting an outsourced (affiliate) program manager (OPM) makes more sense than hiring an in-house manager? Read More

I believe there should be a CNC (covenant not to compete) clause in agreements with agencies to which you're outsourcing your online marketing. But it is apparent that the standard wording of an employer-employee NCAs just won't fly in these contexts. Read More

One of the best and quickest way to improve the overall affiliate program performance is to reach out to strong affiliates that are aboard the program, but aren't yet producing substantial results. Read More

You will (I) Hear experts speak on such topics as affiliate recruitment, communication, combating fraud, automation tools, conversion optimization, tracking and multi-touchpoint attribution, m-commerce, and much more. (II) Discuss and find solutions to your most pressing professional challenges. (I Read More

You don't have to be tech-savvy to automate affiliate coupon integration. Consider Coupilia, CouponFeed.net, FeedShare, For Me To Coupon, GoldenCAN, PopShops, and Prosperent. Read More

(1) Understand your affiliates, (2) Allow for mutual transformation, (3) Stay updated, (4) Participate yourself, and (5) Get known in/by the industry. Read More

High-impact affiliate marketing relationships have trust and mutual benefit at the core (key characteristics being: transformation, motivation, productivity). Flee from depersonalizing, and collectivist approach(es), and do appreciate that building solid relationships takes time. Read More