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Last week a4u, in association with Commission Junction, released their inaugural Travel in Performance Marketing Report for 2012. Whilst not necessarily relevant to my all of my US-based readers (unless, of course, you market in the UK as well), the topics discussed include several important subjec Read More

On March 7, 2012 BrandVerity released its Affiliate Compliance Guide. In it they cover “techniques, signs, and strategies to combat affiliate fraud” which may be draining your money even as you are reading this post now.

Here are just a few interesting excerpts and a screenshot from it (all of w Read More

(1) Pre-screen affiliate applications carefully (before approving them) to weed out anyone who doesn't belong.
(2) Set your locking period at a term that gives sufficient time to reverse payout on any invalid lead.
(3) Once fraud is caught, investigate the case to determine the cause of it. If i Read More

How do you get people through the conversion funnel? What things should you tweak/optimize in your online checkout to make it easier for them to convert? Read More

Wondering what's going on inside the mind of a super affiliate? Check out this recap (almost a transcript) of the "Inside the Mind of a Super Affiliate" panel at Affiliate Management Days. Read More

This post brings you 20 tools which I personally have found to be quite effective while recruiting affiliates... Read More

Ensure that every consumer who ever tries to buy from you (or from the partners consuming your traffic) is offered an experience that is tuned to them. There are three simple rules:

1. If they come from a non English-speaking country, offer their language; offer them their currency; and offer t Read More

If you are about to launch an affiliate marketing program you will be bombarded with hundreds or even thousands of applications and can feel overwhelmed, like I was. You may have the urge to auto-approve everyone, because after all it is easier and the more affiliates you have the better — right? Read More

Famous affiliate abuse and click fraud detective Ben Edelman reveals some alarming data on "hack-based cookie-stuffing" by rogue affiliates via a fairly new Bannertracker-script at online forums based on vBulletin. List of affected forums includes SearchEngineWatch.com (Alexa traffic rank #2045), W Read More

In case you have not heard, less than 2 days from now (on March 1, 2012) Google's new unified privacy policy — which allows them to harvest your personalized search and browsing information tying it to your Google accounts (including Gmail, YouTube, etc) — takes effect.

Not everyone's happy abou Read More