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Social media must be part of your marketing plan if you want to be successful, plain and simple. In most cases the tools of social media are free and this is a plus to small businesses everywhere looking to save money but reach more people. Everyone understands that social media is huge; they just Read More

Over the past few days we've seen a number of articles on how major brands were pulling their Facebook storefronts out, being disappointed with the results, and seeing no future in F-commerce.

It all started with a Bloomberg story where the world's leading news source on business and finance tal Read More

In the course of the past 5-7 days the question that I was asked more often than any other was: "What is the size of affiliate marketing industry?"

While there is no one place which answers this one, there are hints and bits of information all around the place, and I've decided to gather all the Read More

It's a fact: in the vast majority of affiliate programs only 5% of affiliates (or less!) generate 95% of action. Sounds familiar? It should... Part of the reason is that very few affiliate managers pay proper attention to the second pillar of affiliate program management — the activation of their a Read More

Starting from the beginning of this month a “What I Really Do” meme has been going around (spread especially actively via Facebook), reflecting “a range of preconceptions associated with” various fields of “occupation or expertise” — from photographers and graphic designers to directors and entrepr Read More

Every single day I get emails with questions related to affiliate program management. Some folks are looking for a free advice, while others are willing to pay for it. Whichever group you fall into, this post should help, as today I'd like to bring you both free ways to get this advice, and a few p Read More

The two most important elements to having a successful affiliate program are affiliate recruitment and affiliate activation. Without being able to effectively recruit affiliates into your program you will not have any performance based sales force promoting your product, service or brand. This is t Read More

It seems like it has been only yesterday that I broke the news of the first-ever affiliate management conference being planned... We've gone a long way since that first announcement. The agenda is packed with great educational sessions from 28 speakers, lots of good press received, two of the confe Read More

Landing Page Optimization is a hot topic in Internet Marketing these days, and is finally getting attention in Affiliate Marketing management as well. And so it should. Widening your affiliate conversion funnel can generate a much greater revenue lift than other activities... Read More

Between numerous affiliate marketing blogs, podcasts, forums and magazine publications, there certainly is no lack of online affiliate marketing education out there. However, when it comes to structured (or even face-to-face) learning, the real opportunities aren't that many. Today I'd like to brin Read More