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Advertising laws you should follow may sound boring compared to the other topics we have talked about here but nonetheless necessary. One of the benefits that you lose when you don’t have your own advertising agency to service you is the free legal consultation. As you know, anything that goes out Read More

Many have been asking me to write about understanding media planning and buying. To be honest, this was something I never planned on writing about because it is the aspect of advertising I least liked. It is a very technical job and being primarily a creative person, looking at excel sheets avalanc Read More

What we should learn from an advertising agency set up is how they are able to maximize the potential of every person in the office. In maximizing the potential of every person, they are also able to allow a free flow of ideas, exhaust the potential of every idea, and work together to make the idea Read More

You know why we love Santa so much? Because he knows us. He knows each kid on his list and he knows when a kid has been naughty or nice. He rewards the nice so why shouldn’t you?
Know your customer. Know their birthdays, anniversaries ,when they made their first purchase, their favourite dish in y Read More

If you will just learn how Santa Claus advertises to retain customers, you will never lose another customer for as long as you shall live. Think about it, countless of businesses have latched their campaign on this fictional guy even when we all know that he isn’t real and even when we know he isn’ Read More

Here are some important facts and statistics about direct mail marketing. The Direct Marketing Association (DMA) released the 2010 Response Rate Trend Report with some important facts on the market’s response rate on direct mails, formats of direct mails being sent out, and the most effective direc Read More

Learning how to advertise to the upper class market is perhaps more difficult than learning how to advertise to the lowest segment. At least you know the lower classes watch TV, they flip through magazines and they check their facebook accounts everyday. No one knows exactly what the upper class... Read More

Deciding on a colour scheme is probably the most crucial part in the designing part. Only those with “the eye” for designing will know what colours go with what. However, here are some basics:

Colours in the same family go together. Example: Red and violet because violet has red...

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I’ll be giving tips for creating a small business advertising print ad. Everything really starts with a strategy which I wrote about in the past. It is how to plan an effective advertising campaign for small businesses. What I will be discussing below are just some very basic guidelines if you want Read More

Let’s talk about recommended advertising books because I know that most of you are still nursing a hang over or haven’t turned their knob to work mode. I thought I’d take it easy on you while keeping this blog full of information you can actually use. Here are some books you can look into... Read More