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Today let’s discuss how to measure advertisement effectiveness. For almost two months now I have been sharing with you how to do an advertising plan, insights on certain market segments and even giving out advertising ideas and concepts. However, as in any investment, I am sure you are asking how.. Read More

No viral video has ever gone viral with people holding up the product from beginning to end or enumerating the benefits of their products (with the exception of Old Spice but that's another story). Their brands are incidental in the videos, almost accidental. So if you want your video to go viral.. Read More

Here are some lessons you should learn on how to create a viral video for small businesses based on the biggest viral videos so far.
Online advertising, if done right, is a channel a small business advertising should look into because it does not require a lot of budget. What will take you $50,000 Read More

Yesterday, I wrote about 2 small business advertising concepts you can use for your business. Those two were concepts we presented to other clients in the past but were rejected. As I’ve said, I don’t want these concepts to go to waste so you can use it if you want or use it as an inspiration for.. Read More

I’ve been doing advertising for almost a decade and we have come out with AT LEAST a hundred small advertising ideas that should have been implemented. Unfortunately, many of these never saw the light of day. It’s not because the ideas are bad, it is mostly because of one of the following reasons: Read More

Here are 5 Christmas advertising Ideas for Small Businesses you can use. Considering that Christmas is almost here, it might be a little hard for you to pull all these off. I apologize for posting late. But I encourage you to pick just one of these ideas and put it into practice...

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I’ve been doing advertising for almost a decade and we have come out with AT LEAST a hundred small advertising ideas that should have been implemented. Unfortunately, many of these never saw the light of day. It’s not because the ideas are bad, it is mostly because of one of the following reasons: Read More

Yesterday, I discussed the first half of 8 Business Advertising Promos You Can Learn From. Today, let’s talk about the less successful ones. Let me just clarify that when I say promos, I am talking about special discounts, special offers or special advertising that businesses implement for a limite Read More

I will be discussing 8 small business advertising promos you can learn from. Four will be successful ones and the other four, failed ones. This is what we call tactical advertising. I discussed the difference between a strategic ad and a tactical ad. You can click here if you want to review... Read More

I’ll be discussing 7 Tips on how to create an effective street advertising for small businesses. Let’s begin by defining street advertising in the context of this article. This is actually under the umbrella of Out Of Home Advertising or OOH. This is any form of advertising that the consumer... Read More