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In my previous post, I went through one kind of module on how to plan an effective advertising campaign for agencies. I also promised that I will be executing that plan using the dummy case, “Whirlwind Travel Agency.”

Remember that this is a dummy campaign. Pieces of information I am using are.. Read More

There have been different processes on how to plan an effective advertising campaign for small businesses. It all depends on the system that is adapted by the marketing/advertising personnel you have or the advertising agency you hired.

If you have been working in the advertising industry... Read More

How small businesses should deal with the most difficult and angry customers should always be based on one thing - prevention rather than cure.

Jason Leonard, a 33-year-old Toyota owner from Louisiana suspected that every time he takes his truck in for a service at his local dealership, mechanic Read More

JetBlue Airways gives you points for every ticket you purchase from them. Starbucks can refill your coffee for free if you’re a Green Level Reward member and Best Buy gives you free shopping money after accumulating certain number of points.

There is a reason these companies implement a loyalty. Read More

The Pareto Principle – 80 percent of your business will come from 20 percent of your current customers – holds true to this day especially for small businesses. The key is in knowing how to retain the profitable 20 percent without ignoring the demands of the few who are dissatisfied. Remember that. Read More

This part will assume that you already have that in place and locked.

The next step would be how to make people aware of your existence. This article will discuss the importance of zeroing in on a market and developing brand identities.

How To Develop Your Small Business Brand: Identifying yo Read More

Small business brand speaks of the most basic questions: What is a brand? And how do you build and manage one? This is what we will answer at the end of this article. You will know:

• how branding is relevant to your sales
• how to create a brand
• how to build a brand
• how to maintain a bra Read More

Christine Knoll of the Art Gallery of Hog Hollow Chesterfield, Mo., said they regularly came up with framing sales but she decided to change this when she realized that they were rewarding the wrong people. The ones who benefit the most are the first time customers or customers that will only go to Read More

Want to know how to get free advertising for your small business? If so, read on…

Ashley Qualls was seventeen when she moved her family out of their rented one-bedroom apartment to her fully paid for three-bedroom house and lot. She doesn’t work for a fortune 500 company. She’s not a c Read More

Small businesses are the ones feeling a more direct benefit from social media. Jeeperz Creeperz, a small shop that sells and installs automotive accessories reported a 4200% increase on sales leads all via Facebook. A dentist in San Francisco, after finding herself unable to compete with more... Read More