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Today, let’s discuss how small businesses can get free advertising through corporate social responsibility or CSR. CSR follows the concept that each company has a responsibility, in fact an obligation, to help the same community that allows them earn profit. Each company should choose a sector... Read More

Early this year, it has been reported by NY Times that there is a 9% decrease in magazine sales in the second half of 2009. Some of the well-known titles which experienced declines included W, down 41.7 percent to about 25,000 for an average issue; Newsweek, down 41.3 percent to about 62,000... Read More

Many have been asking what social networking site should small businesses use to advertise or sell products or service. Social networking site or SNS is all the rage and the amount of users in each site is astounding to say the least. I am sure that by now, you would have heard that had facebook... Read More

How to capture the elusive male market is one of the most challenging questions to answer for any business or advertiser primarily because there is a pre-conceived notion that men aren’t really “shoppers”. This may have changed with the continuous emergence of the “metro men”. They are beginning... Read More

Yesterday I wrote part 1 of How Is a TV Advertisement Produced. And as promised here is part 2.

How Is A TV Advertisement Produced Step 10: Agency-Production House Feasibility Study...

Once the production house is chosen, the agency will sit down with the production house to explain the boa Read More

Ever wondered how is a TV advertisement produced? This article will do a step by step process on how TV commercials are produced. The advertising industry is big and almost each project is unique. Thus, each commercial may call for a different procedure. However, the skeleton remains the same...
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Here are some consumer insights on teens for small business advertising. The market will undergo a slight growth spurt, increasing from $189.7 billion in 2006 to $208.7 billion in 2011, according to “The Teens Market in the US” report from Packaged Facts. There are 26 million teens in the US today. Read More

There are more than six steps to an effective tactical advertising campaign for small business but I will discuss the shortest route possible. As I write more posts, I will definitely be expounding on certain topics.

For this post, let us concentrate on how to plan a tactical advertising campai Read More

How To Plan an Effective Advertising Campaign for Small Businesses second module will now be applied to an actual dummy campaign.

Yesterday I wrote about How To Plan An Effective Advertising Campaign For Small Businesses so today we are going to see how to execute it...

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Today, I will be discussing another module also used by many advertising agencies. This is how to plan an effective advertising campaign for small businesses. Once we are done, you will realize that both modules really boil down to the same result. It really all depends on which one an advertisisin Read More