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How you will expose your product or brand really depends on your brand or product but no matter what it is, make sure you expose it subliminally rather than shoving it down your market’s throat. Some common ways of doing branding is by putting your logo on plastic cups, plates and decorations... Read More

Many businesses come up with events, especially during the holidays but what businesses owners should learn is how to use events for small business advertising. Event is an abused, overused and misused advertising tactic. Just like other advertising efforts, business owners feel the need to shove.. Read More

Using brand mantra as an anchor for small business advertising just might be the most critical step you will ever take in planning a long term advertising and marketing program. Many make the mistake of ignoring the creation of brand mantra thinking it is nothing but some unnecessary drama...
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You need to know how to determine brand positioning for small businesses before you even think about advertising. It is part of doing a brand architecture which I hope to discuss in the near future. For this post, let’s try to break down several ways on how to determine brand positioning for small. Read More

Yesterday, we briefly reviewed how testimonials, as an advertising tactic, can help a business. I described how Amazon, Ebay and Zappos built their entire businesses around the concept of customer testimonial in the form of a feedback. They hinge on testimonials to gain the confidence of customers. Read More

Using testimonials for small businesses advertising is a pretty common tactic used by many businessmen. Not only it is perceived as an easy material to execute, it also gives other people the feeling of authenticity, the closest they will ever get to getting a personal recommendation...
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Here is part 2 of what advertising trends to expect in 2011. We wrote the first part yesterday which you can check out by clicking here.

What Advertising Trends to Expect in 2011: Interaction over reach

Traditional media such as TV, radio and print play on the number people they are able to Read More

We recently reviewed the advertising trends of 2010, now let’s determine what advertising trends to expect in 2011. All the predictions are based on emerging trends of the past couple of years. Knowing what will come in the next year will allow you to understand the market and the ecosystem better. Read More

There are two kinds of methods used to measure effectiveness of advertisements. These are often referred to as types of research methods: Quantitative and Qualitative. Quantitative is the collection of numerical data to answer a specific research question and qualitative is based on understanding a Read More

Here is part 2 of how to measure advertisement effectiveness. As expected, there were some questions on my last post, primarily about my claim that you can’t really measure the effectiveness of advertisement. I just want to emphasize what I said early on the article. There were two main points in.. Read More