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Social media marketing requires marketers to adopt a new mindset. The traditional approach to marketing involved long lead-times to create expensive advertisements, events, or publicity campaigns that would last for months. Instead, think short and compelling content, frequent publishing schedules, and active online engagement if you want to do effective branding in the virtual world. Read More

If your plan is to ultimately author your own blog, but you need some practice to find your voice or to build your comfort level, guest blogging on someone else’s blog can be a terrific first-step opportunity. Read More

I admit I’m still something of a newbie on Twitter, still finding my way on the question of how to use it most productively and usefully. Since many of our clients are newbies also, I thought it might be helpful to share what I’ve learned so far. Read More

Our SMB client often ask us whether and how they can get started on Twitter. Here’s what we tell them. Read More

There are an estimated total of well over 100 million blogs on the Web and roughly 20,000 blogs are started every day. With that many people already contributing, you may ask yourself how you could possibly add any more value by starting yet another blog. As a relatively recent blogger myself, and also an avid follower of blogs, allow me to make the case for starting a company blog and address Read More