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Most websites and blogs regularly post pictures, but using someone else’s picture without permission or credit can be a violation of copyright law. There are, however, many websites that offer copyright-free images for use by anyone. If you want to make your blog or Facebook posts more readable an Read More

Today’s savvy marketers know that customers are turned off and tuned out from invasive push-marketing tactics, and they’re demanding more control over when and where they pay attention to branded content. I’m not suggesting you abandon all push-marketing activities; most companies will probably fin Read More

The prospect of initiating a blog can be exhilarating, yet overwhelming. Whether a hobby, an extension of a current business or a potential future occupation, finding the time and making writing a priority are key points to the success of any blog. So, before embarking on a blogging binge, take the Read More

Search Engine Optimization is a long-term investment. It can take months before SEO efforts move your website into the desired top search rankings. So, how do you know if you’re on the right track in the meantime? What metrics can you use along the way to determine what’s working, to keep you mo Read More

One year ago I started down the scary-but-exciting path of becoming a blogger, and I’ve survived to tell the tale (don’t laugh; many bloggers quit in less than a year!). Here are 8 lessons I've learned that may help you in your early blogging endeavors. Read More

Google this week announced Place Search – a much-improved update to their Local Search engine that highlights local businesses in Google search results. This means if you’re a local business, the way you appear in Google search results just got better. Read the highlights about Google’s recent ch Read More

Here are 3 important ways you can partner with your Search Marketing agency to get the best results. If you want to establish an authentic online presence, you'll need to develop your own unique voice in social media. You'll need to generate unique content on a frequent basis. You'll need to respon Read More

Many times people look at their website as a place to load up all their company information so their visitors will find everything they need. Sounds like a reasonable plan, doesn’t it? After all, you might as well give visitors all the information about your company, to help them see your benefit Read More

Content is the key to a search spider’s heart. All YOU have to do is write it. But wait, don’t you also have a business to run? A job to do? And what if writing is just not your greatest talent? How are you going to keep the search engines happy and feed their insatiable appetite for new cont Read More

When doing Search Marketing, here are some simple, broad-brush principles to keep in mind, and they relate directly to the basic principles of traditional marketing. Keeping these in mind will help you integrate SEO as a core component of your overall marketing strategy, and link it naturally with Read More