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Google made some important changes to Place Pages last week, including a more focused approach to showing what your customers think in reviews. Every business loves to see happy customers write good reviews, unsolicited. But you’re likely to get far better results if you go a step further and ASK Read More

If you follow anything about marketing or technology, you’ve probably heard about Google+. The new social media channel, released to a limited invitation-only trial on June 28, has taken the tech world by storm. Since there are plenty of news stories – and Google itself — to explain the new featu Read More

For numbers to be useful in marketing, they must be related to goals and must be understood in the context of the underlying business. Here are three examples from companies who have a numbers story to tell. Read More

Many small businesses are struggling as our economy continues to sputter and choke. There may not be a silver bullet to solve the growth problem, but there are some good resources on the web for small businesses looking to grow and expand. Here are some blogs and websites you may find helpful. Read More

Words are the currency of the Web. With over 40 billion indexed pages, the web has more words than most people can fathom, and in fact, leaves most of us overwhelmed. With all the noise of people talking, bloggers publishing, forums commenting, social media sharing – how can you, one small busine Read More

Marketing is all about creating awareness and generating leads. You may be using PPC, SEO and social media to bring visitors to your website, but what do they do when they get there? Your website's job is to turn those visitors into qualified leads and customers. Is your site up to the task? Read More

Marketing your business has always been about creating awareness and generating leads. In the world of online marketing, the goals are no different. Your web presence can be your primary vehicle for creating awareness and generating leads. And better yet, you can test, measure and continually im Read More

On April 12, Microsoft announced its Bing Business Portal, competitor to Google Place Pages for small businesses. The handful of small business bloggers who wrote “Complete Guides” are the real heros. Here's why. Read More

Here's how to use Google Webmaster Tools to give your website a regular checkup, keep it running well, and allow Google to index your pages and help people find you. Read More

The first 5 seconds of a visitor’s experience on your website will most likely determine what they do next. If the user is not attracted or impressed, they will “bounce” and quickly leave your website – then visit your competitors instead. A bounce rate over 50% is potentially a problem – and an Read More