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Keeping your employees happy and motivated is a challenge and the downside can be a flurry of resignations. Here's how you can improve employee retention. Read More

Customer service can result in great success or ruinous downfall. Your first contact with a customer sets the tone and this is where content is king. Read More

Managing a small business effectively starts with employee motivation. To keep your staff happy you need to utilize the five different motivator types. Read More

If you aren’t tracking your email marketing conversions then you are not only wasting valuable time but you’re missing out on an entire category of email marketing. Using conversion goals helps you uncover opportunities for event-driven emails that drive immediate conversion. Here’s five great emai Read More

Although Google’s search engine algorithms are shrouded in mystery, they are widely accepted as a barometer for gauging the importance of your content on the internet. As a result, a cottage industry has developed that is focussed on gaming the rankings to receive favourable placement. However more Read More

Rental costs can be reduced through the use of flexplace arrangements, covering practices such as teleworking and telecommuting. Such arrangements offer organisations various benefits, such as cutting the costs of maintaining a large office space. Despite the ubiquitous presence of wireless connect Read More

Not all salespersons are created equal. And it can be a source of pain that while there’s a sales superstar that has already reached his target, the others are still struggling with their numbers.

Success in selling should not be a complicated process, and if you are struggling to get your sales Read More

No matter how great your customer service, conversations can become painful when trying to solve highly technical issues. Worse, many customers complain about getting “canned” answers or scripted responses that make them feel helpless about their situation. We’ve written many words about the import Read More

Companies often fall by the wayside when they fail to maximise the full potential of their employees. Job rotation is one effective method of ensuring your employees build additional skills, appreciate their colleagues, and better understand the various tasks in an organization. Not only is it a tr Read More

Last week Google started encrypting ALL search activity, meaning marketers can no longer see what terms people are searching for. All they can see is “not provided”

Is this the end times? Not yet. Here’s how to beat Google’s search encryption and produce relevant content for your users. Read More