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Did you know that consumers only retain 10 percent of what they’ve read, but up to 95 percent of a video they’ve seen? When we talk about video marketing, we often focus on the strategies that make video marketing better, but we sometimes forget why we engage with videos in the first place... Read More

If a picture is worth a thousand words, what’s the value of your video? If you’re a marketer, you know creating a sought-after YouTube sensation like the Harlem Shake or the new Dove Real Beauty Sketches campaign is akin to finding the Holy Grail... Read More

Small businesses going green is in style and the reason is a no-brainer: It’s cost efficient and promotes environmental sustainability at the same time... Read More

Rob Bailey is the CEO of DataSift. He wrote a post this long weekend on how he manages the board of DataSift. You should read it. More importantly if Read More

A lot of people in the direct marketing industry take these strategies for granted, but not everyone knows the 4 important keys to unlocking greater profitability in your business, so I made this handy reference! Read More

Entrepreneurship is not something foreign – it’s built into the DNA of this country. America was built by those who left the old behind. Not too many generations ago your family packed up what they had, got on boat and came to America. Read More

We all know that link building is the lifeblood of getting free search engine traffic. So today we’ll focus on how to get quality backlinks to your website or blog. There’s a lot of strategies for getting quality links which I will not cover because maybe I haven’t tested them or they didn’t work f Read More

One of the biggest things we at Cirion Group have learned over the past 2 years is this: without clear, “SMART” goals, it’s hard to get anything done. When you don’t have a clear vision for your company or specific goals in place to get you there, you might as well be riding a merry-go-round... Read More

You should have a Twitter account for your business. There are so many places online and so many ways to connect with potential buyers or even current customers... Read More

The Affordable Care Act will soon be the law of the land. Take this short quiz to build up your health law knowledge. (Don’t peek — answers are at the bottom of the page!)...

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