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Marketing experts expound that we all should be shouting about the benefits of whatever it is that we offer. The principle behind this is that while we as sellers care about our features, our buyers care about how those features will benefit them... Read More

Across 4 commercial sectors studied by McKinsey & Company, results show that Social Media could potentially contribute between $900 billion – $1.3 trillion in annual value. Whether you’re running a lucrative global enterprise or just a standard, run-of-the-mill pickle factory, this is one piece of Read More

Question: We offer health benefits to our 13 full-time employees, with no employer contribution, as a rule. However, for 15 years, we have contributed a portion to one employee’s health insurance for her child. Will there be a problem continuing to do so under Obamacare, or are we required to offer Read More

25 years ago, Wieden+Kennedy, then a small Portland ad agency, penned the famous slogan for Nike – Just Do It. Two years later in 1990, I co-founded my own advertising agency and I have been working as an entrepreneur and with entrepreneurs ever since... Read More

When it comes to launching a small business, American entrepreneurs don't go very far. In fact, sixty-nine percent get started at home, according to the latest Global Entrepreneurship Monitor report. Read More

The nation’s largest small-business lobbying group has suddenly inserted itself into the immigration reform debate, raising several concerns about legislation that is nearing approval in the Senate... Read More

This post discusses the BYOD movement--“Bring Your Own (computing) Device” to work movement, which has swept America in the past five years. If your business is like ours, you’re now under pressure to allow employees to use their own smartphones, tablets and laptops for work. A study last year foun Read More

Creating a “Policy” page or series of pages for your online store is extremely important in order to help your customers understand what your business procedures and terms are. There are 4 main areas you should hit upon when drawing up your policy pages, most of them are specific to customers who p Read More

Getting customers by having the right keywords is the most important merchandising initiative according to the 2013 Merchant Survey Results from The E-tailing Group. The survey had 148 respondents among senior executives with responsibility for e-commerce in the US... Read More

Do you have the perfect idea for a product but lack the capital to make it come to life? Then crowdfunding could be just what you need.
It gives you the ability to raise money from a collective group of people who are connected through the internet and want to support your project...
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