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So, you have released a book or announced your latest product? Congratulations, it is a great achievement!

As exciting as this news may be for you, it would be a fallacy to believe that the rest of the world will share the same enthusiasm. Be ready for negative comments.

Bad reviews are part Read More

Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fair to assume that a majority of this content will go unnoticed. Read More

LinkedIn is the social network of choice for many businesses and entrepreneurs. Unlike Facebook or Twitter, LinkedIn is all about business. It is THE place where beneficial partnerships are the most likely to happen.

But how, you ask? Read on. Here are 9 tips to get you started on the right trac Read More

What makes famous brands recognizable? Their logos and slogans.

Take McDonald's, for example. A simple look at its Golden Arches and "I'm loving it" motto automatically evokes an emotional response that goes beyond tasty hamburgers and fries.

A slogan is not just an important part of a brandi Read More

“I don’t have time for blogging.” “I can’t figure out how LinkedIn or Google+ works.” “I have no idea how to find my audience.” “I don’t have enough followers to make a splash on Twitter.” “I can’t afford to do social media.” Read More

“Did you see this big company with a million followers on Twitter? I wish that would happen to me!”

“Yes, it’s a huge number. But what would you do with that huge audience?”

“That would open so many doors for me!”

“Doors to what?”

“I don’t know. That would encourage people to check out Read More

Criticism is part of the human fabric and takes place in our daily interactions.

"No offence, but…" "I don’t mean to criticize but…" There is always a ‘but’ somewhere, as though each person’s perspective prevailed over others. As a result, we do not always understand that there is a fine line be Read More

I have been fascinated by the concept of leadership ever since I read The Story of My Experiments with Truth. Mahatma Gandhi’s autobiography is one of the best testimonies of what a human being can achieve if they decide to dedicate their lives to walking the talk. Read More

Here is a question that I hear all the time: “Should I be on every major social network?” The answer is no.

Things are different for someone like me because my job is to help you with social media. So, having many profiles is part of the deal. Read More

Twitter chats are one of the most fun and efficient ways to build relationships with your peers and audience on Twitter.

Regular attendants use tools like TweetChat and tchat.io. Unfortunately, technology will sometimes behave like an unruly child, preventing you from enjoying the discussions. S Read More