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In a recent study of 5,000 Facebook business Pages, social media analytics company LocoWise revealed that, in March 2015, the organic reach for Pages with at least 1 million likes was at 2.27 percent. Those at the opposite end of the scale (under 1,000 likes) reached almost 23 percent of their audi Read More

For a very long time, brands and marketers had the upper hand online and offline. All they had to do was to send promotional content like coupons, and wait for customers to stop by their websites and stores.

The last five years have proven that you can never rest on your laurels, though. Things Read More

If you have followed me for a while, you probably know that Twitter is my favorite social media platform.

Not only do most of my leads come from there. I have also met great people, some of whom are now among my best online friends. Others are treasured peers with whom I have partnered several t Read More

A couple of weeks ago, I had the honor to feature content curator Karen Dietz on the blog.

Karen does a stellar job at presenting her posts. And this is what I would like to show you today.

Below is one of the best curations I have read from her. Read More

Those who have followed me for a while know how much I like LinkedIn. Actually, it’s one of my favorite platforms after Twitter, Google+, and Instagram.

I don’t use LinkedIn just to connect with peers. I enjoy contributing content and read other people’s posts there. The conversations taking pla Read More

According to a recent study, 89 percent of brands report success with their content marketing strategies.

The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual con Read More

Do you remember your first website? I had created mine to promote my translation services.

The thing that really made me proud? The GIF of a mouse lifting weights right in the middle of the front page.

Well, as it turns out, everyone else thought it was lame. lol Read More

When it comes to social media, the B2B and B2C segments are similar and yet very different.

Similar because companies in both segments often jump on the social media bandwagon with non-existent strategies and high expectations.

They are also different due to their audiences. In the B2B space, Read More

I often talk about the B2C world on this blog. But what about B2B brands? There is a lot you can learn from them too.

This is especially the case on Instagram. In this article, I have chosen five companies that do a great job with their content on the platform. Read More

Last week, the raging topic of social media discussions was a dress. No one seemed to agree on its colors (white and gold or black and blue?). No matter what we see in the photo, brands did not waste time trying to highjack the hashtag on Twitter and elsewhere.

Bad idea or creative genius? I wil Read More