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If you have followed this blog for a while, you know that I like featuring interesting people and ideas. That’s why I’m excited to introduce you to Roy “Will” Wilhite.

Roy has several decades of experience in sales and management/business development, and a background in Psychology and Communica Read More

The other day, a reader asked me the following question in an email: “Now that Facebook has revamped its Notes, should I abandon my blog and just publish complete posts there?”

I have seen this question posed on social networks and in posts. So, he is obviously not the only small business owner Read More

Buffer is not the only company to have noticed a sharp decline in social media referral traffic and engagement. Actually, many business owners, social media pros, and marketers will tell you the same thing about their blogs. Read More

Customers rarely forget bad experiences and are twice more likely to talk about them than positive ones. In a nutshell, they are negatively biased.

So, how can a small business turn the situation around? By focusing on that bias to deliver people-centric customer service. And the first step is l Read More

Today, the “build-it-and-they-will-come” approach does not work anymore for B2B firm websites. There are simply too many sites (close to 1 billion) and hence major competition for eyeballs on the Web. This alone explains why it has become vital for B2B firms and marketers to amp up their content of Read More

Years ago, after releasing what would be my last poetry-only book, a complete stranger approached me on Facebook.

She claimed we knew each other from a long time ago, and proceeded to tell me she lived on welfare. Then, she hit me with: “I know you have a big heart. Could you send me a copy for Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to September 2015. Read More

By now, you probably know that Facebook is the biggest social media platform around. Its 1.49 billion monthly active users make it the perfect space for small businesses in need of valuable exposure.

Once your business is present on Facebook, you have to think of ways to maximize your views or l Read More

Whether you have just launched your small business or been around for a while, you will probably agree with me: Entrepreneurship is a never-ending learning process.

That is the reason why you must keep your mind sharp and read as much as you can about your field and business in general. Books ar Read More

I love LinkedIn. This platform has opened more doors for me than Facebook ever will.

However, there is one feature I cannot stand: generic invitations.

When you add connections from the “People you may know” section, LinkedIn automatically includes a boilerplate sentence (“I’d like to connect Read More