BizSugar.com › User › cendrinemedia › Published

Cendrine Calls Out Curation Naysayers!
… in which Brooke sticks the landing for a perfect ten (at least when it comes to pronouncing our guest’s name)!

Meet Cendrine Marrouat (Brooke’s notes on pronunciation: Son-dreen Marh-wah)
Cendrine (her notes on pronunciation:“san-drEEn mar-wah”) is quit Read More

In a recent roundup of predictions from the #BizHeroes community, I mentioned the need for brands to understand the relationship that ties them to their advocates and customers.

Whether we want it or not, technology has made people savvier. They now have more choices than ever. And they will tak Read More

A couple of years ago, my introductory deck of slides on content curation caught the attention of Robin Good. When he promoted it on his Scoop.it page, I felt like a kid who had just received a top prize in school.

Good is an exceptional curator for several reasons. He does not just know what he Read More

Do you know that NASA has about 500 social media accounts across multiple networks? Such an effort means a massive social media team and a lot of work…and lessons for any business hoping to make a splash in social media. Read More

Too many personal brands use social media as a megaphone rather than a medium to build two-way conversations. So, I wanted to address this issue today. Read More

During the last #BizHeroes chat of 2014, we asked participants to share their predictions for 2015. We ended up with over 300 great ones. So many that we could write a book!

Instead of actually writing that book, I thought I’d write a roundup highlighting the ones that are likely to happen this Read More

I keep repeating it. Your success in social media (and elsewhere) depends on your hard work, commitment, patience, and how respectful you are towards your audience.

Two years ago, I started following the page of a blogger I really liked. She shared interesting and thought-provoking things. Actua Read More

A few years ago, Klout changed its algorithm to offer users more accurate and transparent scores. The team explained that this would lead to a big decrease in people’s scores.

When members realized that they had lost between 10 and 20 points overnight, many took to Facebook, Twitter, and their b Read More

Every end of year is a good time to reflect on what brands have done right and wrong in social media. While 2013 ended with a glimmer of hope despite some huge blunders, 2014 seems to have witnessed some notable improvements.

Does it mean that the word “mistake” or “fail” will never be used next Read More

Every end of year, the social media experts are summoned. They must share what they think will happen for the next 12 months.

“This year will be visual.” “You can expect mobile to take over.” “Marketers and brands will shift focus towards a more human approach.” “It’s the era of brands as publis Read More