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If there’s one thing that can make or break your business, it’s a good relationship with your customers. But responding to customer requests can also be one of the most time-consuming tasks if you’re taking is on yourself. What’s a workable solution? Here are some ways you can improve your customer Read More

Even (or rather, especially!) a small business should make sure that their social media efforts fit into their annual budget. And even if a small business is choosing to utilize social media as a more affordable marketing option, a budget can keep everyone on the same page and identify areas to imp Read More

Email marketing is the new direct mail. The good news? Customers respond well to a quality email that offers value. The bad news is that people get a LOT of emails every day. Your email marketing efforts must stand out. But before any of that happens, you must have people ON your list to actually s Read More

Small business owners wear many hats, and sometimes one aspect of your business may take more energy than another. Things get put on the back burner; that’s life. But one thing that often gets pushed to the side – and definitely shouldn’t – is marketing. Read More

Using hashtags in your social media marketing efforts is one of the quickest and easiest ways to do two things. First, it helps people find your content. Second, it connects you with other users interested in similar subjects. Among those people interested in similar subjects, you’ll probably find Read More

After the holidays, the new year and the rush of Valentine’s Day, your content generation imagination may be spent! But now is no time to let up! If you’ve created a solid social media plan for the year, you should already have your monthly sales and product launches worked into your calendar. Here Read More

If your target consumer audience uses Instagram, it could be time for your small business to begin using Instagram Stories to engage with them. Instagram users are loyal and get lots of purchasing ideas from the platform. They also love seeing their favorite celebrities and influencers update their Read More

Just days into the new year, we have good news for you! Below are some small business New Year’s “resolutions” to help you create a marketing framework that will last all year. Planning is important, and with a few hours of focused time and these tips, you can start the new year in a solid marketin Read More

Whether you love it or hate it, social media is here to stay. In fact, it’s growing rapidly. The average American spends more than 37 minutes each day using social media. That is very valuable time, and businesses are clamoring to be in front of those consumer eyeballs. If you aren’t spending time Read More

If it’s hard to believe that Q4 is already here, we’re here to help. It’s not too soon to start thinking about how you want to market your small business for the holiday season Read More