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Small business owners know the power of personal connections. And connecting online via social media has never been easier or a better way to market to potential customers. With more than 78% of people with a social media profile in the US alone, now is the time to reach your audience via various s Read More

If you’ve been wanting to get into the social media game but aren’t sure if you can handle the plethora of platform options, this is the blog post for you. Your small business can get good business from connecting with customers via social media, even if you don’t have tons of time to commit to spe Read More

Your small business needs every leg up it can get when it comes to getting noticed online. Your content should be relevant, timely, shareable and ultimately add value to the reader’s experience with your brand. When a major event happens, jumping on the chance to connect your brand with that event Read More

Promoted pins on Pinterest are an advertising platform for your small businesses to reach a wider audience, raise awareness of services and products, and increase traffic to your websites. If you want to reach an engaged audience that is ready to purchase and plan future purchases, promoted pins ma Read More

Your small business marketing plan is all about getting the word out, attracting new customers and keeping the current ones, right? Is there any marketing tool that can do all three of these things? One of the most effective marketing strategies is to reach your audience where they are. But if you Read More

Whatever type or size of business you are running, developing your social media strategy can be a bit of a challenge. Non-profit organizations can often face specific challenges – whether it’s because of the involvement of volunteers, the specialty area in which they work, or just through a general Read More

For many small businesses, the target market that you are trying to reach is those in your local area – the people who are within the immediate vicinity area of your store or within reach of your mobile operations. Read More

As the pace of technology – and business – races forward, it’s easy to think that sticking to tried and true marketing tactics is the way to go. Some of these strategies and tactics still apply to how companies succeed today; filling a consumer need, knowing your audience, and reaching that audienc Read More

If listening is one of the most important things your small business can do with social media, you should definitely be listening to what your competitors are up to. Whether it’s checking out their latest sales tactics or simply seeing how they word their social posts, here are some ways to monitor Read More

We all know that what you say online is important. Those words last forever in the digital world. How do you know if your posts are making a difference, both for your customers and your small business? Read More