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You own a small business. Your customers love your product or service, and they tell their friends, so why should you mess with social media? Read More

If you run a small business, it’s easy to get sucked into the thinking that you don’t need all the bureaucratic red tape that comes with corporate America. While it can seem unnecessary, some of that red tape could set your small business up for growth and success in the long run! One great thing a Read More

Many small businesses are learning the importance of having a strong presence online. Not only does that mean having an informational website, but creating a value-rich space on social media platforms. If it feels counterintuitive to share articles and posts from others on your own social media pag Read More

As a small business owner, it’s easy to get caught up creating “tangible” goals for social media engagement. If your posts are getting x number of likes and y number of shares, you’re doing it well, right? Read More

It can be hard to know if what you’re posting online is making any difference. But just because you’re not seeing any outward sign of movement doesn’t mean you aren’t making a positive impact on your small business. Read More

Great content is the gateway to getting and keeping customers via social media. But actually getting your fans and followers to take action will be the best way to move your company’s bottom line forward. If content is king, then conversions are “the help” that keep the castle running. Check out th Read More

This installment of our advertising series focuses on Google’s social platform: Google+. Many people use the platform, but it doesn’t have nearly the social credibility that Facebook does. Read More

In the last installment of our social media advertising series, we shared an overview of how Facebook has some of the biggest reach and most flexible targeting options online. This week, we’re taking a little deeper look at the different formats Facebook offers, to allow you to choose which format Read More

When considering adding advertising to your social media efforts, there are a lot of details to consider. In the second installment of our advertising series, we focus on the important parts of a heavy hitter in online advertising: Facebook. It offers many advantages and can help move your mission Read More

It can be a struggle to creatively represent your small business brand while conveying your message. After all, when you only have 140 characters, how can you be sure that your company’s style and values are coming through? Read More