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Believe it or not, the internet is still a mighty dangerous place.
Hackers are out to capture your data — and the data of your key clients. And being a small business may actually make you a bigger target. The perception by cybercriminals may be that with smaller size comes greater potential vulne Read More

With a host of digital tools gaining popularity over the years, more and more businesses are implementing these to strengthen their marketing strategies. In an attempt to meet and exceed customer expectations, all businesses are looking for ways to extend their reach to existing and potential custo Read More

What’s the most effective way for retailers to both acquire and retain customers? According to a recent survey of retail businesses by WBR Digital for Emarsys, it’s email — by far. More than eight in 10 businesses surveyed (81 percent) say they depend on email for customer acquisition, while 80 per Read More

I learned from my conversation with Brian Peters that you could auto"magically" manage your new media accounts and be a social media evangelist at the same time. As a former purchaser, it gave me a kick to learn about a company without regular sales people. I wonder what a Happiness Hero is reading Read More

You may have heard the quote “Nothing happens until a sale is made.” If you’re a business owner who has optimized the production side of your business and now wants to start filling your funnel or pipeline with a flood of new customers, then this is the list of the best books on sales is for you. Read More

We can all think of hilarious grumpy cat memes or advertisements that make us crack smiles. We’re hardwired to enjoy things that make us laugh, grin, and feel good — and we remember this emotion when we shop. When a brand finds the warm, fuzzy soft spot with its consumers, they see incredible retur Read More

How attached are you to your phone?
If you’re using your phone for just about everything — maybe your business takes you on the road quite a bit — then you’re likely using a lot of mobile data.
If you’re tethered to your desk or your laptop in the confines of an office, not so much. There’s proba Read More

SEO is powerful whether you believe in it or not. Throughout the years we have seen magic happen for our clients, and gigantic returns on their investments. We were able to achieve this because we were good at it and were able to be different from the rest of the industry. We were a success because Read More

Want to gain a strategic advantage over your competitors? Keep reading.
The key to any successful online business model is creating a loyal audience that is not only receptive to your message, but ready to use your product with an open wallet. The explosion of eCommerce has given many firms the op Read More

Business conferences are a mixed bag for most professionals. They’re exciting, because they’re big to-dos that often take place in fun cities with opportunities for entertainment and play. They’re intimidating, because there’s a lot on the line for your business. And most of all, they’re stressful, Read More