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It’s not easy to establish a deep connection with your audience, is it?
You’ve worked hard to build your product or service. You have likely spent late nights and early mornings trying to develop the perfect offering.
Then, you have poured your soul into your marketing efforts. You attend network Read More

Shares in Apple tumbled after the tech giant reported its first quarterly drop in sales in more than a decade.
CEO Tim Cook blamed an over-saturated market and “strong macroeconomic headwinds” for the company’s first-ever decline in iPhone sales, which caused Apple to fall well short of Wall Stree Read More

The constant call to innovate can infuriate even the most tech-savvy business owner out there. Not only do businesses have to maintain an online presence. They are expected to constantly monitor the market and correctly use those insights to amaze, delight and capture their future customers (who ar Read More

What I am about to tell you is a true story of my experience as a business leader dealing with a transgender bathroom issue in the workplace. It’s a challenging issue but one that, in many small business situations, can have a practical solution.
Nothing in what I’m about to tell you involves bre Read More

The caption for this cartoon evolved quite a bit while it sat marinating in my spreadsheet for a month or two.
At first it was, “They’re smaller, cheaper, and easier to assemble than cubicles.” Which just sort of sits there and asks you, “The joke is where?” Read More

Pennsylvania legalizes medical marijuana and goes down in the history books as the 24th state in the U.S. to do so.
Surrounded by a jubilant crowd of supporters in the rotunda at the Capitol building in Harrisburg, Gov. Tom Wolf, signed the bill into law.
Read More

Eventually every small business owner wants their business to grow and expand. But how do you grow a small business into a big one? What are some of the most effective small business expansion tips to grow a business beyond its current status? Read More

There are a few, telltale signs that an employee might be ready for a management position within your company and ready to take on a small team of their own. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following question:
“What is a telltale quality of someone wh Read More

Thinking of incorporating a cute four-legged creature into your company’s next marketing campaign?
If you’re doing this on the web, you may naturally think that cats would be the way to go. After all, there are some pretty famous online cats and cat memes. Grumpy Cat, LolCats, Lil BUB to name a Read More

Today, I am starting a new column here at Small Business Trends. In addition to my regular weekly articles that focus on data-driven discussions of entrepreneurship, I am going to cover my experience as an angel investor in two new monthly columns. Below, we will focus on the top three things that Read More