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You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. When you unsubscribe you realize the communication messages were just fluff.
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Have you ever filled out a contact form on a website or sent an email and weeks later you are still waiting for a response? Unless you have been extremely lucky you probably have experienced this and felt a little frustration or even felt angry.
Although we receive an increasing amount of emails, not replying could mean lost opportunities. Read More

Have you ever thought that marketing your small business would be easier without competitors? Most of us have at time to time. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them. Having competitors is healthy and this video shows one reason why – collaboration:


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These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Before you decide to use these marketing tactics, consider these three questions to make sure the offers are beneficial for your business and your customers:

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Changing the look and feel of your brand can be a good idea to grow your business. These changes often involve updates or alterations to the actual product or service offering such as adding new features or attributes. Before you make changes to your brand get your customers involved. Read More

Have you ever presented work to a customer and the response is less than what you expected? They have changed their minds and want something different. You are left a little confused. If a customer has not really thought through the project’s requirements, then the briefing may actually be just a waste of time for both of you. There is a simple solution to this that benefits both you.



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A key part of marketing is what you actually offer for sale to your customers. Taking a car as an example you always find a base model and you can get optional extras to suit your needs, budget and desires. Is there an opportunity for your business to actually charge for the optional extras that may be currently giving away for free them and grow your sales?


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A key part of small business marketing is ensuring your potential customers are aware that your brand exists. Here are three simple tips. Read More

Being successful as an actor is tough.Through years of hard work, learning and perfecting their art some get the break they desire and get and keep their loyal fans.This is actually not that dissimilar to owing a small business. So, what can you learn from successful actors?


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Searching for the next big idea that will revolutionize your marketing and gain new customers? Well, the answer just might be found in history that you can adapt for your business today. Here is one story which has similarities to today’s environment and the challenges facing small business.
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