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Wouldn't life be easier if you an inbuilt warning system that you are approaching dangerous ground that could harm your business's growth. To be successful in marketing your small business you need to be able to read the warning signs so you can take the necessary action and avert the dangers. The good news is that you can set up and run a sim Read More

At one time I considered going back to University to get my MBA, however at this time I was also flying around the country and overseas for business. I enjoyed the buzz you get when an aircraft takes off and thought it would be even better flying a light plane. As I couldn't afford to do both I had to make a choice. Read More

Do you have one? Or is your customer information hidden in lots of paper files? If you don't have a customer database, then you are missing out on an effective marketing tool that will help grow your business. Read More

You have all probably met or even been a flirt at some time in your life.It can be no big deal if this happens in your social life, but in business it can waste a lot your time and money.What does a customer flirt typically do? Well, here are are a few examples: Read More

To be effective in marketing your small business, identifying and competing in a market niche is the only way to go. The reason is that it is more cost effective, your marketing communication is more targeted and you can achieve greater results. You may want to consider the following before you start competing in a particular market niche. Read More

We know customer service is important in marketing your small business. It is one of the key elements that can help you compete successfully against many larger businesses. However, in certain circumstances it can be a big waste of your time and money. Read More

Partner marketing is really another way of saying, proactively teaming up or partnering with other small businesses to increase sales.Whilst it is not a new concept, it is generally conducted by many small businesses by accident. They use it as short term promotional offer versus it being proactively planned and implemented. Read More

My business partner Bronwen and Nick had their second child a few months ago. Talking to her about the activities of her baby and four year old I realised we can increase our marketing skills learning from children. Read More

“Drive thy business or it will drive thee.” By Benjamin Franklin. How often do you reply to the question, “How is business” with “I am sooo busy”. If you gently probe a little more, busy being busy does not actually mean more customers or more business from customers. It may just mean you are letting your business drive you and you are not in cont Read More

If you have not taken the time to really understand you customers then you are left with assuming you know what they expect. For example if you have ever been asked to quote on a job do you tell the customer when they will receive the quote or do you leave it up in the air by saying...I will get back to you with the quote soon. Here are a few tips Read More