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If you are in retail you can watch customers come into your store, browse, walk around and then come up to the cash register with their purchases.You can also see if they walk in, have a glance around and then walk out. These actions are just as important to know if you have a website. Luckily it is not difficult to track these action paths Read More

Repeat customers are so valuable to your business and your bottom line. Yet talking to a number of small businesses over the last couple of weeks many did not know how much of their sales come from repeat customers. A couple did and no surprise their businesses are doing well and their marketing efforts are paying off. Here are 4 benefits you will get by knowing why your customers keep buying Read More

When marketing your small business, it is tempting to provide tempting offers to new customers. However when many do this they forget to include or provide similar offers to current customers. Here are 6 tips on how not to ignore your current customers Read More

Marketing tactics are an important part of running your small businesses. They can boost short term sales just when you need it and they can help strengthen your customer relationships. As the list of available tactics grow it becomes more difficult choosing which ones to action. This can be made a little easier by asking yourself a few questions: Read More

Is everything all shipshape with your current customers? If you are like most of us there are usually a few things that need tidying up. It is easy to get hooked on “get more customers” to make your business succeed. However this is a common trap when marketing your products and services. here are 4 tips to get your house in order Read More

When marketing your products and services, competitors are a fact of life and you should not be taken by surprise. The problem usually occurs when you haven’t considered that new competitors will enter and try to entice your customers away from your business. After they have launched it can be too late to take real action with your marketing that will make a difference. Here are 4 tips Read More

Do you listen to podcasts or webinars and after they have finished you get motivated with the possibilities of the marketing ideas for your business? If you have, the question is have you taken action with the information from these events? Read More

Regardless of whether you sell a product or service, run a solo business or have employees it is essential you have a customer service program in place as part of your marketing program. The best customer service programs are simple to understand and implement and are focussed on adding value to your customers. So here are a few tips to consider when implementing a customer service program: Read More

When you first start out marketing your products or services you are grateful for those early customers. You may be in constant contact, reply quickly to emails and never forget to reply to their comments on your posts. As you build your business, get more customers it can be easy to forget the ones who supported you in the beginning. This is a mistake Read More

It is very tempting to have a list of every service you can offer for potential customers to choose from. Often this can be a case of thinking that if you offer a large range of services then you will attract more customers. If you offer too many choices, this can be confusing for your customers and here are 5 business benefits of cutting the number of services you offer Read More