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Organizational management is one of the foundational components of a robust partner relationship management system. Read More

Despite their inherent limitations, customer relationship management systems are still widely used for managing indirect sales. Read More

modern PRM systems have the functionality required to make it easy for your sales channel partners to do business with you. Read More

It’s necessary to create a training program that 1) makes sense to them, 2) is easy to access and participate in and 3) improves their performance. Read More

. CRM systems are designed to automate and optimize the relationship between a vendor and its customers. Channel partners are different. Read More

LogicBay Corporation, a leading provider of Partner Relationship Management (PRM) solutions and the cloud-based Performance CenterTM partner portal technology, is pleased to announce Hewitt Equipment Co. has chosen their Performance Center technology as the training and development solution Read More

In our experience, channel conflict most frequently occurs for one of two reasons: friction in the channel and poor lead traffic management. Read More

Managing a sales force—whether it is your company’s own team or the members of your dealer network—requires a constant eye on the numbers. Read More

Common problems that hamper channel sales performance and the success of the indirect sales channel. Read More

The use of Market Development Funds (MDFs) is a proven strategy to increase sales through the channel, but for best results, the funds must be deployed intelligently. Read More