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I'm scratching my head at what my ex-country club is doing to promote itself. It's been in financial difficulty for years, but somehow has managed to stay open. They're latest gambit has me baffled though. What do you think? Read More

There are TOO many marketing tools available to small businesses today. After much gnashing of teeth and renting of clothing I've come up with my list of the 7 most important marketing tools. Guess which tool I left out! Read More

What makes you DIFFERENT from the competition?

I ask that question a lot, I know, but OMG it's important. Why
should anybody do business with you versus every other option
available, including doing nothing? If you can't answer that
question, you're in trouble.

Unfortunately, for many of u Read More

I know this is off-topic, but if you're not looking for online April Fool's jokes, you're missing some fun. Here are a few: Read More

When do you think you should practice excellent customer service? Sometimes? All the time? Only when someone's watching? I assume you're thinking, "Well, duh, Steve, we practice it all the time! We always deliver great service!" But do you? Read More

During a recent free, live webinar, I apparently made the mistake of taking a drink of coffee and fixing one of my lights, which took a grand total of 27.1 seconds of one viewer's valuable time. She sent an email complaining as such.

I responded that she took herself too seriously and Read More

Companies, like Starbucks, Netflix, American Airlines, and too many more to count, make decisions based on bottom line results, not how we feel about them. Starbucks and gang are not our friends. Read More

Gary Vaynerchuk is a really smart dude. He calls himself a "self-trained wine and social media expert," and he might be. But speaking at America's Small Business Summit this week, he gave some bad and biased advice... Read More

Here's a fun gift to get you in the mood for the holiday weekend. Illusionist Marco Tempest uses three iPods to tell a 5-minute magical story. Great fun! Read More

When my Dad tried to install a bird feeder in our back yard, he got more than he bargained for. His battle building a "squirrel-proof" bird feeder turned into an Old Rule of Business we all need to remember. Read More