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John Jantsch: Everyone is a salesperson. I don’t care what business you’re in, what your role is, what your title is, particularly if you own a business, you have to get good at selling. And in order to get good at selling you have to get good at prospecting. But selling and prospecting are two ver Read More

We definitely had a creativity thread weaving through the week, both on the blog and the podcasts.

On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even ex Read More

In this post, you'll learn more about how to create a business that works and this seven core takeaways from Gerber in this E Myth review. Read More

On Monday, Brian Clark kicked off a new series of quick copy tips. These are short, powerful techniques that can make your copy more persuasive and get you to your goals faster. Read More

Social media is changing.

It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. Read More

What is crowdfunding? Equity crowdfunding rocketed to a $34 billion industry in 2015. It's now even bigger. We explore it and break it down for you!
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Keeping up with new changes on the various social media platforms is essential to staying ahead on social media.
Did you know for example that Facebook now allows you to upload GIFs? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared? Read More

Learn more about these 7 best lessons from Basecamp’s handbook, and how you can use what you learn in your own business. Read More

Anyone involved in the planning, creation, distribution, or measurement of content knows how time consuming and expensive it can be. It doesn’t make sense to simply publish something, promote it, and never look back. Read More

As social media feeds fill with thousands of updates every hour, users have put a premium on original content that is timely and relevant to their interests. Brands looking to engage with consumers on social face getting lost in the noise, or even worse, eliminated altogether by ever-changing user Read More