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Through research and talking with hoteliers, the biggest challenge in the digital marketing landscape is content marketing.

Wait a minute… should there not be almost an overload of content for hotels to take advantage of in their digital marketing efforts?

Did hoteliers ge Read More

Leadership today is challenging for any hotel brand. Though it is not like any hotel leaders intentionally don’t identify and solve challenges related to talent and skills.

I don’t know if there exists such a thing as a perfect leader today. But there is plenty that is willing to make Read More

The hospitality business is highly competitive with each establishment seeking to assert itself as the one which offers the best consummate accommodation experience. With the increase in travel for business or tourist purposes, there is an equally high demand for excellent quality hotel services. Read More

It is not magic that creates the customer experience, it is the way excellent hotel performers works that creates the magic.

Working in hotels we know that even customers aren’t conscious of it, they have very definitive expectations about tangible experiences like a comfortable bed, s Read More

Animated videos are an engaging way to explain your story convincingly. More than 65% of people learn visually, and visual information is transmitted to the brain 90% more than the standard information.

The visual sense is more dominating in the humans, as stated by molecular biologist Read More

Glamping, or glamorous camping, has swept the hospitality world. People in today’s urban, constantly-on world crave connection with nature. However, they don’t necessarily enjoy sleeping on rocky ground or making a tree into a makeshift toilet stall.

Hoteliers do well to capitalize on Read More

Looking to make sales and grow your business? This is an area that the majority of companies struggle with, particularly when they are competing in an online marketplace which can be incredibly competitive and hard to stand out from the crowd. The good news is, however, there are several tips and t Read More

Digital marketing isn’t just a tactic used to drive sales and increase revenue. Many businesses, including casinos, use it to connect with guests and create an environment that promotes brand loyalty.

If you want to learn more about how casinos utilize digital marketing — or you’re loo Read More

To content marketers who covet digital marketing, print marketing has for many of them become something that existed in a bygone era. But the reality is that print media is in no way dead and forgotten.

With the advent of new technology, print as a medium had had no option but to pave Read More

With hurricane season in full swing (June – November 2019), it’s no surprise that hospitality businesses along the Atlantic coast and the Gulf of Mexico are on high alert. In addition to the direct costs associated with loss and damage to brick and mortar, hurricanes severely impact the hospitality Read More