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What is your organizational strategy for engaging your target audience? Are you overfeeding them with answers, or giving them food for thought? Read More

If you’ve ever created anything new or different, you’ll know what I mean here. There is much to be said for the concept of serial publication. Something that is never quite done, that happens in installments, revisions, editions, updates. Examples of this include books that require regular updatin Read More

JC Hewitt describes how copywriting has only become more important than audiovisual communication in the web-driven marketplace. Read More

Where does the line between private and public in social media finally fall after all the hype and hoopla are settled? I’m betting that the longer you’ve been on social media, the more likely you are to draw a line hard in the sand. Read More

Justin McCullough relates sales to the job interview. Situation, Task, Action, Results, see how the STAR Method can drive your sales up. Read More

Most of the advice that you’ll read on internet marketing stresses the importance of reacting to existing data. JC Hewitt explains why anticipating consumer behavior can be a profitable strategy. Read More

Have we focused too much on the exotic at the behest of the Vaynerchuks and Ferris's of the social media world? What follow is an article about passion vs. core values, and why passion may not do justice to the freedom that social media and the specialty niche economy presents. Read More

Is your social network make your business as accessible as it really ought to be? The answer is different for everyone, but many of us seem to make it too difficult on the networks many leads would otherwise come through. Justin McCullough explains. Read More

Offering value in a recession is more about time frames than about brands and prestige. As people learn from recessions to cut corners and save on fun, you should learn how to meet that need. JC Hewitt explains how. Read More

When it comes to building something lasting, engagement is half the battle. What to do with those numbers becomes a thinking exercise and a matter for traditional marketing concepts Read More