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Advertising is usually portrayed as something that drains brainpower rather than augments it. Science fiction authors like Phillip K. Dick were obsessed with painting dystopian futures like those portrayed in Blade Runner and Minority Report in which the average person was.. Read More

Justin McCullough explains why selling is an easily weakened activity that people in sales are frequently not doing. Then he shows how to up the ante and bring more focus to sales interactions. Good article for any sales manager, sales person or home business owner who is out of steam on the topic of selling Read More

The unknowing peers, fans, pundits, and friends tell us when we’ve sold out.  They will tell us on the streets, on the phones, in email, online and everywhere else. They are all wrong. “You’re on Myspace! Dude, what are you Read More

Will Reichard's piece about social media and focus for the sake of branding and marketing communications. Read More

JC Hewitt engages in a discussion of the new kinds of challenges that corporations and startups face in an age of social media demanding transparency and contingency-planning like no other before age has before it Read More

WP Blogs can be tracked with an array of analytics tools that build actionable data sets. This article is the first in a series that takes the reader through building actionable data, and ROI, on little or no budget Read More

Many corporations and organizations still don’t really get social media, perhaps because they are operating in a former mode that denies social media realities. Many organizations, on the other hand, are using new media to connect in a with the public in a positive manner. Mostly, however, this doesn’t go beyond having a profile on Twitter and a Facebook fan page, perhaps a blog in rare cases–perhaps tweeting now and then about your organizational events, or when your CEO or founder is in the news. This is, in the end, not where the promise of social media engagement lies, but its inevitable white noise Read More