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JC Hewitt tells you when you should to listen to the buzzing feedback of your customers and when you should ignore them. Read More

Why many brands just aren't sexy enough to get attention from consumers, but still may need to be plugged into social media for general communications and other PR purposes. Read More

Justin McCullough points out a common flaw in sales tactics and gives reasons as to why it doesn't work. Read More

Online communities need promises you can keep. Why promising too much is NOT part of a good social media strategy. Read More

Why you’re listening to the wrong social media strategy gurus if you ever want to amount to anything in life. Read More

In today's Marcana.com post, JC Hewitt provides a strategic field guide for marketer-anthropologists. Read More

When you’ve finally got a tiger by the tail, it will be clear, won’t it? When you’ve finally found that world-changing message and you’re on a social media roll, hitting every note just right, sparking huge strings of comments every time you make an utterance, you’ll just know it, right? You’ll fee Read More

Are you a wimpy biz on the block that doesn’t notice when people put you down? Train hard and defeat suckiness with customer service kung fu! Read More

If you struggle to give, share, and help in real life then you will struggle with making the most of the medium of social media. Read More

How do problems equate to product relevance and complaints denote care for a brand? Also, why community managers are important and how to apply their skills. Read More