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You sell a product or service. Your prospects might want to know how your product or service works, so you often need to tell them what it does, how it does it, and what the prospect should know about the product or service if the prospect decides to own it. But that is not selling. It is often part of selling, but it's not selling. Yet, many salespeople confuse "How a product works" with "how to Read More

Even though I lived outside of Minnesota at the time, the matter of principle kicked in, and I spent a lot more money getting to the courthouse in Duluth, Minnesota for my court appearance than the ticket would have cost me. And did I mention the attorney I hired to get me out of this ticket? But principle is like that. Read More

Most definitely, retail clerks have their place in the retail industry, and if you're a retail clerk, please don't be offended by this post. Retail clerks work very hard at what they do. Different skills are required for a shopper interested in a $3.49 bottle of shampoo than a shopper interested in a $34,900 car (having said that, if all sellers of shampoo were properly trained on how to sell, th Read More

It was a college prank, but I'm sure at least one driver must have driven up to the sign, stopped, and turned around. This happened even though there was no road construction, no bridge out, and no tree on the road from a logging truck. Read More

News about Martin Lindstrom on the Today Show, The Sales 2.0 Pro Bowl Team, The Conference Board's Senior Sales Executive Conference in Chicago, the Top 10 Sales Blogs... Read More

Enthusiasm transfers emotion from the salesperson to the prospect, right? Enthusiasm is contagious, yes? Enthusiasm breeds more enthusiasm, correct? Enthusiasm sells, doesn't it? Or does it... Read More

I have often been an advocate of increasing incentive pay and lowing base pay for salespeople in the B2C space. But increasing the portion of income that can be derived from commission won't work for all types of sellers. Read More

Much of the time, consumers are in a fog - a buying fog. The buying fog is fueled by a lack of personal clarity about what they really want or desire, by their dislike or fear of salespeople (whether it be strong or mild), and by their lack of: time, money, clarity, silence, or priorities. Read More

Every salesperson hates to hear those words. But we're told we have to learn how to handle this type of rejection because it's part of sales. But if the rejection can be avoided, we can avoid having to handle it.
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Shane Gibson and Steven Jagger have written a brand new book about social media that will be helpful to business-to-consumer companies and individual salespeople. This podcast episode is Skip Anderson's interview with Shane Gibson, a social media thought leader. Read More