Forget about the revenge of the nerds. The technology elite (think Bill Gates, Mark Cuban) are now called "geeks," thank you very much, and they've gone beyond revenge to earn respect as a potent market segment. Geeks are smart, but skeptical, and savvy marketers need to approach them the right way. Here are some surefire ways to reach and win
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How to Win Over 'Geeks'
Posted by StepByStepMarketing under MarketingFrom http://www.fuelnet.com 5513 days ago
4 Best Ways to Ensure Copywriting Success
Posted by StepByStepMarketing under Direct MarketingFrom http://www.fuelnet.com 5517 days ago
Renowned copywriter Robert Lerose, who specializes in direct response advertising, and William Fridrich, who co-invented the "magalog" direct mail promotion, have more than 50 years of combined experience. Here, they offer four promotional copywriting tips that small businesses should take to heart before developing a direct mail marketing campa
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The 5 Worst Companies for Customer Service
Posted by StepByStepMarketing under Customer ServiceFrom http://www.fuelnet.com 5520 days ago
They are the all-too-frequent subjects of profanity-laced customer reviews splashed across the Internet for all the world to see: "Lame service at this bank has been a tradition for over 20 years." "They are there to waste your time!" Day after day, these companies make their customers' lives unnecessarily difficult. FuelNet presents its list
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7 Tips for a Successful Web Site Redesign
Posted by StepByStepMarketing under Online MarketingFrom http://www.fuelnet.com 5542 days ago
When it comes to redesigning a Web site, the most common mistake businesses make is starting out without a clear set of goals, says Marc S. Levitt, principal and creative director at MSLK Inc. (www.mslk.com). Most sites are rebranded for purely cosmetic reasons, overlooking the more crucial content, navigational, and marketing challenges that lie
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